May 5, 2023

The Origin of AppTracker: A Solution Born from Experience and Innovation

Four years ago, when I first joined FTL Finance, I started working on their loan application platform, which collected applicant information, provided underwriting features, and more. Over time, we refined and modernized our platform, paying special attention to user experience and performance. As we continued to improve our system, I couldn't help but notice that many of our partners and competitors were working on similar in-house solutions, but none quite matched the quality of ours.

The realization struck me: our platform had the potential to be a powerful SaaS solution that could benefit other businesses in the consumer financing space. I knew that if FTL Finance had been offered a pre-built, modern platform like ours, we would have gladly adopted it. So, about a year ago, we embarked on a journey to transform our existing features into a completely new, standalone platform – and thus, AppTracker was born.

Our mission with AppTracker is to provide a comprehensive and user-friendly platform that simplifies the consumer financing process, allowing businesses in various industries to benefit from our extensive experience and innovative approach. By building a platform that tackles real-world problems with practical solutions, we're able to share our hard-earned insights and expertise with our customers, equipping them with the tools they need to succeed.

One of the key strengths of our team is our dedication to staying on top of modern web technologies. This commitment ensures that our platform remains cutting-edge and provides our customers with the most advanced features and capabilities.

With AppTracker, you'll have access to a platform that's been carefully crafted with your needs in mind. Our solutions are designed to streamline the lending process, offer tailored financing options, and provide seamless integrations with lenders and credit bureaus. We're confident that AppTracker will revolutionize the way you manage your consumer financing operations, giving you the flexibility and efficiency you need to grow and thrive.

We invite you to explore AppTracker and discover how our platform can transform your consumer financing experience. Let's build the future of consumer financing together.